Broker Check

Sales Manager Position

Job Description

Position Overview: 

The Sales Manager is a key role in the CAS office and is responsible for providing a full range of marketing expertise, support and leadership to the CAS field office to help drive strong sales results.


Position Expectations: 


  • Assist Managing Partner with the management and business operations of the agency.
  • Works with management team and individual financial professionals to develop sales concept guidance, client presentations, and special documents.
  • Become and remain well versed in the features and benefits of all Penn Mutual life and annuity products and applicable illustration software.
  • Maintain all necessary insurance licenses and the appropriate designation as a general securities principal through FINRA.
  • Support recruiting activities.
  • Develop and achieve annual recruiting and sales goals, subject to review and approval of the Home Office.
  • Assist the Managing Partner in maintaining the records of agency and offices under the Managing Partner’s supervision in accordance with the rules and regulations of and subject at all times to inspection by Penn Mutual. All such records are the property of Penn Mutual.
  • Comply with Penn Mutual’s rules, regulations, policies and procedures.
  • Provide a line of communication between the Penn Mutual home office and financial professionals associated with the agency including financial professionals recruited by Sales Manager as well as financial professionals assigned by Penn Mutual to the agency for supervision.
  • Comply with all applicable governmental requirements affecting Manager, the office staff, and financial professionals associated with Manager that relate to activities pursuant to this agreement.
  • Notify the home office of Penn Mutual immediately of circumstances of which Manager has become aware that could give rise to legal proceedings on behalf of or against Penn Mutual.
  • It is understood and agreed that Manager shall undertake the sale of any Penn Mutual product with variable accumulation and benefit provisions only where Manager is registered with FINRA as a representative of HTK. No compensation shall be payable to Manager pursuant to this agreement for the sale of any variable product absent compliance with the provisions of this subsection.
  • Perform other duties of a supervisory nature that may be assigned to Sales Manager by Managing Partner.
  • Must act in full compliance with all laws and regulations applicable to the business.
  • Ensures the agency and Penn Mutual brand guidelines are consistently met.
  • Supports agency community involvement and sponsorship activities.
  • Plays lead role in the development and administration of sales contests.
  • Remains current in profession and industry trends.
  • Successfully completes regulatory and job training requirements.
  • Performs other duties as assigned.

Required Skills

  • Achieves Results. Demonstrates the ability to help financial professionals achieve strong business results by helping with business plans and tracking/reporting of performance results.
  • Communication and Writing Skills. Possesses strong written and verbal communication skills. Demonstrates strong creative writing skills, presentation skills and possesses strong knowledge of AP style guidelines. 
  • Business Acumen. Has a working knowledge of life and annuity products as well as a solid understanding of the financial professional role and how an agency operates. 
  • Agency Strategy. Demonstrates a solid understanding of the overall business strategy of the agency to execute on plans to help move the business forward. 
  • Relationship Building and Collaboration. Engages senior agency leadership and collaborates with others to drive marketing programs. Builds trust, credibility and demonstrates strong self-confidence and leadership qualities. 
  • Influence. Influences financial professionals to help drive the agency strategy, marketing campaigns and community relations initiatives. 
  • Customer Service Orientation. Possesses superior customer service skills by understanding and anticipating customer needs, and adapting approach to different customer groups and requirements.
  •  Creativity. Uses original and innovative approaches to messaging and marketing programs and events. 
  • Negotiation. Negotiates with senior leadership and vendors regarding marketing priorities, vendor agreements and resources to maintain focus on marketing strategy.


Required Experience

  • 2-5 years’ experience in a similar role.
  • Life Insurance industry experience a strong plus.
  • Solid technical understanding of life and annuity products and sales concepts, technology, related tax laws and state regulations. Knowledge of the business units and operations of Penn Mutual and the retail sales process of financial professionals and marketing campaigns.


Education/Licenses/Professional Designations: 

  • Bachelor’s degree in Business Administration or Marketing preferred or equivalent work experience.


Penn Mutual is committed to Equal Employment Opportunity (EEO). We provide employment and advancement opportunities to all qualified applicants and employees, according to applicable laws. This is reflected in our practices for hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, compensation, selection or training, and all other terms and conditions of employment. All employment-related decisions and practices are free from unlawful discrimination. This includes: race, creed, color, national origin, ancestry, citizenship age, gender (including pregnancy), sexual orientation, gender identity or expression, domestic partnership or civil union status, marital status, genetic information, disability, religious observance or practice, liability, veteran status or any other classification protected under applicable law.

Leaders may, at their discretion, change the responsibilities in this position description at any time due to reasonable accommodation and/or other business reasons.


Job Location

Full Flex= Employee has option to elect to be fully remote, hybrid or onsite at campus location, US

Position Type